Friday, May 7, 2010

Distributors

One important aspect of movie business is distribution. Distribution is marketing and circulation of movies to various theaters and even for home viewing (ie. DVDs, Downloading, Pay-Per-View, etc). The distributor needs to convince people to show a certain film at a certain date A movie distributor is an entertainment business professional who acts as an agent, linking motion picture producers with exhibitors to book a given film’s original theatrical run. Film distribution companies also market and circulate movies in home entertainment formats, including VHS, DVD, Blu-ray and online digital formats.
Here’s how it works: film studios sign licensing agreements with movie distribution companies after a film is completed, at which time the distributor decides how many prints of the movie should be made. The more theaters the film will play in, the more prints needed. Limited engagements and smaller theatrical runs require fewer prints, at least initially; if the demand proves to be there once a movie appears in cinemas, film distribution companies will order additional prints for a wider theatrical release.

I hope this makes people realize that many different components go into making a movie and distribution is one that is very important and works closely with marketing.

Pollution

Here are a few of my thoughts on pollution that arise from the whole global warming debate.

1) Environmental Risks Caused by Pollution
Over the past century, the introduction of new products in the transportation sector has increased the economic efficiency of modern day society. With automobiles, employees are able to travel greater distances than before to arrive on time to their work destination. Large semi-trucks with full trailers allow consumer goods to flow across borders to meet their distributors, and airplanes allow businessmen to fly halfway around the world to sign a deal or an economic policy with enough time to be back at home for dinner. On the surface, such goods seem to offer only positive things for our current society. However, basic economic laws teach us that with anything, benefits are always met with costs. Despite the convenience and efficiency that comes with cars, trucks, trains, and airplanes, there are many negative externalities that were not accounted for in their production. Pollution, for example, is a derivative of automobiles that is causing billions of dollars a year in health damages, as well as with fatal long-term damages to our current environment. According to the EPA , carcinogens and other mobile source air toxins (MSAT) are deteriorating the quality of the ozone, making the earth more vulnerable to catastrophic events in the future. The Environmental Protection Agency teaches that the toxins that are emitted daily by transportation vehicles have began to eat away at the surface of the ozone, incrementally increasing the earths temperature, and melting the polar ice-caps in an exponential progress. Other organizations, such as the Natural Resources Defense Council state that the increased heat can cause long-term changes in the earth’s climate, and allow for increased probabilities of flood, drought, and extermination of ecosystems . However, research has proven that the negative effects of pollution are not limited to the environment, and cause even greater immediate effects on the quality of human health.

2) Health Risks of Pollution Caused by Transportation:
Despite the long-term environmental concerns that pollution raises, studies have shown that the health effects caused by daily transportation due to vehicles and airplanes brings forth more devastating and immediate concerns. In an article by the World Health Organization titled Health Effects of Transport-Related Air Pollution , researchers Krzyzanowki, Kuna-Dibber, and Schneider conclude that toxins emitted from automobiles and motorcycles in urban areas create long term respiratory illnesses such as asthma, birth defects, male fertility, and in extreme cases mortality. To illustrate this point, the researchers point to workers in different industries, such as racecar drivers and railway workers, as these professionals demonstrated higher levels of lung cancer and eventual death due to their proximity to the released toxins. In their investigation of the topic, the authors mentioned above of the World Health Organization conduct toxicological research on cells in laboratories exposed to the same toxins from consumer transportation vehicles. Such toxins as benzene, diesel, and butane, as defined by the EPA Office of Transportation and Air Quality , are released to the cells, and the mutations of cell behavior are witnessed and logged. In their research, the WHO determined that exposure to these contents caused inflammation, DNA damage, and eventual cell death. The researchers then applied these results to the human population, and determined that they are not only harmful to humans, but should be eliminated to promote a healthy human race for years to come.
Many urban areas in the international community have learned of the negative externality, and are now pushing for new legislation that would ensure healthier living situations for all. In a study by the American Lung Association , Greater Cincinnati is a region with very liberal EPA standards for air-quality, and currently has 409,000 children under the age of 14, and 222,000 adults over the age of 65 affected by illnesses such as cancer and respiratory failures. The study shows that this works out to 5.5% and 7.2% of the respective populations. However, the effects of air pollution are not limited to consumer automobiles and motorcycles. In an article found in Environmental Health Perspectives , a magazine published by the National Institute of Environmental Health Sciences, airplanes are responsible for pumping the highest levels of benzene and formaldehyde into the ozone. In the article, the author writes:
“Airports are among the greatest sources of local air pollution. A major airport's idling and taxiing planes can emit hundreds of tons of VOCs (Volatile Organic Compounds) and NOx annually. John F. Kennedy International Airport is the second largest source of VOCs in New York City. LaGuardia is among the major sources of NOx.”
The combination of the mortal and morbid health effects, along with the devastating environmental damages that are taking place due to pollution has prompted the attention of the international community, and has introduced many policies and legislations that dramatically change the economic situations in nations across the globe.

3) Policies for Limiting Pollution:
In order to combat the exponential decay that pollution from transportation related products is bringing to both human health and the environment, many policies have been put in place, and are on the table for further legislative discussion that could change the course of the global economy in the future. The introduction of new products, standards, and taxation laws are adding boundaries to the introduction of pollutants in the future, but like any product or policy, come with various costs and benefits that must be weighed out before being implemented. According to Rita Pandey in her article Economic Policy Instruments for Controlling Vehicular Air Pollution, there are three directions that the industry could move to in order to fix the worsening pollution situation.

Thursday, May 6, 2010

Blogging.

Even though my assignment of blogging at my convenience is coming to an end, this blog is not. I am going to continue blogging and switch up the content a little bit. I am going to try out new restaurants and blog about them with added pictures and such. Hope you guys will still follow :) Thank you for all your support.

Wednesday, May 5, 2010

Music.

Music can be really therapeutic for some and may take people out of their misery.

Stress.

Stress is bad for one's body, so try to use exercising as a way to relax.

Tuesday, May 4, 2010

Study Abroad.

When one is given the opportunity to study abroad, he or she shall take it without a moments pause because it is a wonderful experience to endure.

Weekend Box Office

With the recession in progress, movies seem to be doing quite well and seem to be an escape from reality for a couple of hours.

USA Weekend Box-Office Summary
Rank Title Weekend Gross
1 A Nightmare on Elm Street (2010) $32.9M $32.9M
2 How to Train Your Dragon (2010) $10.6M $192M
3 Date Night (2010) $7.58M $73.6M
4 The Back-up Plan (2010) $7.26M $23M
5 Furry Vengeance (2010) $6.63M $6.63M
6 The Losers (2010/I) $5.89M $18M
7 Clash of the Titans (2010) $5.86M $154M
8 Kick-Ass (2010) $4.52M $42.2M
9 Death at a Funeral (2010) $4.12M $34.9M
10 Océans (2009) $2.56M $13.5M

Monday, May 3, 2010

Avatar Controversy [Re-write]

James Cameron has done it again! Avatar has truly made a name for itself in the film industry and has left audiences with a meaningful movie-going experience. Cameron made Titanic, which is one of the highest grossing films in history, and once again has won audiences over, with his new feature Avatar. Avatar envelops all your senses and brings you into a mesmerizing fantasy adventure that you will be so glad that you experienced.

Avatar is about a physically disabled human being, Marine Jake Sully, whose spirit and inner-soul and power was able to save the Na’vi tribe. When his brother was killed at the beginning of the movie, Sulley decides to take his brother’s place in the challenging mission. There, he learns of greedy corporate figurehead Parker Selfridge's intentions of driving off the native humanoid, Na'vi, in order to mine for the precious material that are known to be placed throughout their rich woodland. In exchange for the spinal surgery – that will ultimately fix his legs – Jake gathers Intel for the cooperating military unit spearheaded by gung-ho Colonel Quaritch, while simultaneously attempting to infiltrate the Na'vi people with the use of an "avatar" identity. While trying to fulfill the needs of the outer world in his undertaking, plans change as he falls in love with a Na’vi native, Neytiri. Only fate will determine what is in store for them in the future.

Being an avid moviegoer, I can tell when a movie is made for the dark room and is well worth seeing. And Ladies and Gentlemen, Avatar is one of those movies. I solidly believe movies are watched to escape reality and are seen for pure enjoyment. However, reading blog posts about this movie have proved me wrong. Many bloggers have expressed their views about Avatar’s hidden messages and how the movie acts as a religious controversy. Avatar was in the filmmaking process for over a decade, which proves that all the connection to war and politics are incongruent with time. I personally don’t understand how people can watch a beautifully made movie and then state that the movie was bad because they did not agree with the plot or the idea in the movie. I guess it can be argued that everyone does not see everything from the same lens and may perceive things a lot different than their peers, however, bashing the movie is not a way to go about stating one’s opinion.

Blogs such as “Heresy Corner” attacked the film for having an underlying political message that the American troops are evil because they are trying to ruin the living environment of the Na’vi people. According to this specific blog, the whole concept of the movie was striving to prove industrialism’s evils versus simplicity and natural life. However, I interpreted Avatar according to its face value and not according the political stigmas that lay behind this genius production. In fact, James Cameron was inspired to make Avatar because of his love for the natural world. He loved being in the woods as a child, so he mixed up his affection for the natural environment along with science fiction to create his Oscar winning Avatar. Cameron is also involved in numerous environmental efforts because his movie connected to environmentalists all around the globe. He released the movie on Earth day to remind his viewers that Avatar is an environmentally conscious film as the environment is one of the unique centerpieces of the movie. Sebastian states that the Vatican believes that the movie preaches pantheism, which is a nature religion. Cameron’s love for nature has vividly been revealed in this film; yet, to say that the movie preaches pantheistic beliefs, in my humble opinion, is simply pushing it. All these facts about Cameron also prove that Heresy Corner has truly misinterpreted chunks of the film.

Brent Riggs is another blogger who feels strongly that Avatar is a left-wing movie which promotes the principle that “white corporate America is greedy,” and that the “military is death-loving [and] peace hating.” He also acknowledges the fact that moviegoers are brainwashed and are used to movies like Avatar, so we accept the messages the movie is sending to us. However, Riggs does admit that it was a spectacular movie and an invigorating experience. Yet, I believe that Riggs looked at the context of the movie too in depth and did not appreciate the work that went into making Avatar. When the military is trying to mine for precious goods and resources in the Na’vi environment and tries to take over the Na’vi land, this practice simply shows Cameron’s belief that people should appreciate others’ land and appreciate the nature surrounding them.

Bloggers are not the only ones who see a problem with this film, as major corporations such as CNN have thoughts on Avatar as well. CNN has publically mentioned that their company believes that Cameron’s movie is anti-religious, yet pro-environment. Even though CNN agrees with one of the movie’s underlying messages of ‘nature’, its interpretation of Avatar as being anti-religious is certainly wrong. Simply because Cameron does not give the people living in the ancient world of Pandora a religion, it does not mean that the movie is meant to be anti-religious. CNN also states that Cameron is accused of making a film that depicts the military as the “bad guys”, trying to illustrate that Cameron does not respect American ‘military culture’. Newsflash! If CNN would research a little about Cameron’s life, they would find that he has a brother who was a former marine and that Cameron has great respect for the military.

Nevertheless, the majorities of people who have watched Avatar have appreciated the movie and have also stated their opinions all around the web and print media.

Waddah Jerk is a neutral blogger who mentions that Avatar relates to the Iraq war, spiritualism, and a greener environment. I believe that Cameron put these intertwining thoughts in his phenomenal motion picture in order to make Avatar relate to the widest audience possible; in turn yielding the greatest amounts of profits as well. Therefore, by intelligently inserting issues pertaining to the wide society, Cameron was able to connect to both moviegoers and non-moviegoers around the globe. In general terms, when audiences can relate to a piece of work that one has created, they feel a sense of connection to the filmmaker and people who are involved in the film, in turn developing a love for a maker of a movie and his or her skill set. Henceforth, when a new movie in the future comes out with Cameron’s name on it, (for example) massive audiences will rush to theaters to watch the film, as they are already aware of his brilliance and talent.

Huffington Post has praised the film for being “imaginatively absorbing.” Well-known movie critics agree with Huffington Post about Avatar and overall, their reviews, like mine are mostly positive.

All these blog posts and reactions are simply able to depict that audiences look into movies for more than pure and simple enjoyment, as they like to look at the deeper meanings of films and come up with their own positions of each film. All movies are seen from different perspectives and audiences have different outlooks on life, which in turn are able to make them interpret things differently.

Avatar has set the bar for future films and I cannot wait until the sequel of Avatar will come to theaters, but until then . . . ☺

Deals in Movie Business

The following are types of deals between a studio and a writer, a producer, or other producing entity and how they differ from the others. If you want to know a little more about movie business, then this is for you :)

a. Development Deal: A non-exclusive arrangement between two parties to develop a screenplay from an original idea, or a novel, play, magazine article, into a screenplay. A producer creates an idea and will either hire a writer out of his/her own money or go to a studio for development money to hire a writer. It is usually between a writer and a producer, but may include a director as well. Since the two parties are not exclusive, unlike the First Look or Exclusive Deals, the producer is able to share the project with others if the main project plan does not work out.

b. First Look Deal: A producer presents any idea to a movie studio first and if the studio does not want to develop the idea, then the producer can pitch the idea to another studio or financier once the contract of the deal has ended. This is an agreement lasting three or more years between a movie studio and a producing entity on a first look basis. Producers, directors, writers and actors/actresses can act as the producing entities in a First Look Deal. This deal differs from a Development deal because it is more formal and has terms and agreements attached to it. Also the development deal is between a writer and a producing entity, while a First Look Deal is between a studio and a producing entity. In the First Look Deal the producing entity is able to present to idea over and over again to many studios until it finally works out, however, in an Exclusive Deal the producing entity is not able to jump around to different studios to present the same idea and the studio has the power to decide whether to release the idea’s rights or not.

c. Exclusive Deal: Similar to the First Look Deal, the Exclusive Deal is also an agreement that lasts three or more years between a movie studio and a producing entity, however, it is on an exclusive basis. A producing entity can be a writer, director, actor, or producer who can introduce an idea to a movie studio; However, if the movie studio is not fond of the idea and does not want to develop it, then the producing entity cannot go to another movie studio and share the same idea. In a First Look Deal, the producing entity is able to distribute the idea to other movie studios if the original movie studio does not want to develop the idea, but in an Exclusive Deal, the producing entity cannot. Also, the Development Deal is different from the Exclusive Deal because an in an Exclusive deal actually involves a certain agreement where the idea cannot shared with others, while the Development Deal is less formal and does not contain any strict rules or regulations.

Sunday, May 2, 2010

Other Sources of Revenues For Movies

Here are just a few other ways for a movie to gain money outside the initial release at the box office.

a. Foreign Theatrical Release → which is the money from ticket sales in foreign countries, which does not include North America. There is also profit when the movie is released to DVD/VHS and revenue can also be accumulated by foreign cable and foreign TV.
b. Pay Per View Option → which charges money from licensed subscribers willing to pay a one-time fee to view a movie, most often utilized by hotel and airline guests.
c. DVD/VHS cassette sales and rentals → Revenue from the sale and rental of DVDs to the public, which can also be purchased online (Netflix) or video stores (Blockbuster).