"Amelia"

Here are some of my thoughts of "Amelia" the movie, which was recently released on DVD.
As you all know, Amelia Earhart is a world rewound icon who flew the first plane unaccompanied across the Pacific. Therefore, her experience is an influential and educational learning opportunity for all. This movie had stars including Richard Gere and Hilary Swank, but did not seem to do well at the box office opening weekend at all. This was an extraordinary movie that should have done well, so what went wrong? Fox Searchlight advertised in the normal media outlets they usually advertise in for their specific niche market movies and that was exactly the problem. All of Fox Searchlight's movies are catered to specific audiences and the audiences that we wanted did not attend their movie. If the marketing department had followed normal marketing guidelines for this specific movie and had followed through with the promotions that I had put in line for them, this movie would have been a hit!
First off, the target audience would be the older generation that was alive during this time, so they would automatically go and watch this movie. As for the younger generation, Fox Searchlight should have made a partnership with the local elementary schools in the area to come watch our movie at a discounted rate because of the learning aspect of the movie. This is movie has a PG rating so parents would approve for their children to watch this spectacular film. Museums could have clips of this movie in their aviation exhibits that would also inform and attract people to watch this movie. This would get more audiences through theater doors. Also, this movie should have been made in 3-D. Going digital is key today and this film has all the aspects to show in IMAX and 3-D. Children would have loved this and it would have been an interesting twist to avid moviegoers. The planes could have jumped at you and flown around the room and it would have made a great experience for everyone. Making Amelia in IMAX 3-D could have made Fox Searchlight's sales rise, but they did not.