Media Today

As newspapers continue to roll in debt because of the printing costs, the internet is soaring. This fact alone is scaring a lot of American's who enjoy reading the physical paper everyday. The question is raised: What is going to happen to the future print media outlets? The people who are creating new technology, such as the I-Pad and Kindle, think that their prime audience, young adults aging from 18 to 35, demand these new technological advances. But, I was having a class discussion with my peers the other day and this is surely not the case! I am not denying that people want to stay ancient with their flip phones and large textbooks, but people in the age range of 18 to 35 don't mind doing things the old fashioned way, like flipping through a newspaper rather than reading an article online. I have to admit, I am one of those people who enjoy reading from a textbook and highlighting/writing notes and some of my colleagues are too. Having the tangible paper in my hand and reading it is all about the experience, but when you read the same article online, one does not have the same feeling.
A point that one of my classmates brought up is that people in this day and age are very possessive about their belongings, so not having a tangible book as opposed to having it on a kindle is not good enough for some people. Kimi Raikkonen, a fellow blogger, also has an interesting viewpoint on how people are possessive even with their belongings and human beings at a very young age. People want to be able to show off their possessions, but if everything is electronic or not as big anymore, will people still buy new advances in technology? This is simply my personal opinion because I was brought up in an era where students had to lug around textbooks and other forms of literature for a particular course or simply leisure. But, if this was my little sister's opinion, everything would be electronic. She is still in elementary school, but all her books and assignments are required to be online. Marketers think that my generation is the target audience for their electronic devices, however the younger generation seems to be more tech-savvy than me and my peers.
As time passes, researchers will see the new impact of the information age and how it affects future generations of print media and online media outlets.